The first question is not which model, it is whether you need to train one at all. Three answers, by increasing cost.
A managed service that already answers. Transcription, document extraction, translation, semantic search: building blocks billed per use, with no dataset to assemble and no model to maintain. When an existing block covers most of the need, it is almost always the right answer.
A foundation model, steered by your data. Amazon Bedrock gives access to models you do not train but do contextualise: instructions, retrieval over your own documents, guardrails. The effort goes into the data and the evaluation, not into training.
A model trained on your data. Amazon SageMaker, when the task is specific to your business and no generic model covers it. It is the most expensive option: it assumes a labelled dataset, a retraining chain and someone to hold it.
We start at the top of that list. Going one step down is justified by a measurement, not by a technical preference.