Amazon Web Services, Microsoft, IBM, Google and even OVH, all now offer SaaS, PaaS, IaaS and DaaS solutions at advertised ultra-competitive prices and with ultra-appealing features…But how do you keep your feet on the ground and move from the dream to reality?
Before we explain to you why Amazon Web Services remains unquestionably the leader in Cloud services, let us ask you this simple question:
What do Instagram, Netflix and NASA have in common?
Answer: they are all on AWS!
For more than 20 years now, Amazon has been refining its range of Cloud services to allow you to innovate without any constraint of storage, computing or security.
Welcome to the world of innovation by AWS!
TABLE OF CONTENTS:
Feet on the ground, head in the clouds
Amazon Web Services: dynamic for a dynamic market
On the front line of technology
The future of the Cloud is taking shape
Feet on the ground, head in the clouds
Powerful and ambitious, AWS holds 45% of the public Cloud market share while Google, IBM combined do not reach that figure. In a sector where no one mentioned AWS a while ago, it is today Amazon’s driving force and brings in the largest part of the profits.
The new service recorded an increase in its profits and revenue, in only 2 years and without interruption. In the third quarter of 2015, Amazon Web Services accounted for 521 million dollars. In only one year, an impressive advance was made, demonstrating the power and the presence of the new service.
Amazon Web Services: dynamic for a dynamic market
The Cloud is a complex and fast-expanding market. Addressing two types of client, individuals and companies, they host their data on servers belonging to a third-party company, either on Dropbox or on AWS. PaaS (Platform as a Service) and IaaS (Infrastructure as a Service) are the services in which Amazon Web Services positions itself.
In 2018, 40 billion dollars is the sum that spending on platform and infrastructure in the Cloud is expected to exceed, according to estimates by Goldman Sachs, which represents 4 times more than in 2013. AWS remains the best placed to meet this demand, holding 28% of the market, ahead of Microsoft or IBM in 2014, according to the Synergy Research institute.
On the front line of technology
Amazon Web Services has had no qualms about displaying its confidence and its ambition regarding the future. The group’s communication has focused on reinforcing its image as leader. Despite the concern regarding China and the advance of local players, AWS’s market share is growing rapidly.
Where the strength of AWS lies is that the big companies are trying to copy the work built by the Amazon group. These players are very different, they offer fewer services, fewer features.
The AWS company retains this desire to innovate and to keep its DNA alive. It opens its solution to the market’s major software publishers in order to become the benchmark in terms of MarketPlace. VMware, the leader in virtualisation, having itself decided to continue the development of its Cloud on AWS.
The future of the Cloud is taking shape
AWS presents itself as the safest alternative for the future of the Cloud. Certainly reinforced in the future by the democratisation of the Hybrid Cloud. The battle over PaaS and IaaS is likely to be won by the giant AWS, which fully intends to innovate further and to meet the ever more complex needs of its clients.
Amazon Web Services is set to become the major player in the Cloud market.
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