Afilio

The Afilio group manages a network of more than 50,000 publishers and works with more than 400 major advertisers (including Nike, TAM…).It handles more than 1.5 billion clicks per minute on average, and up to more than 3 billion orders per day during peak trading periods (Black Friday, sales, etc.).

To maximise click-through rates on omnichannel campaigns and guarantee the stability of the platform, Afilio, the world’s third-largest affiliate marketing player, decided to adopt new IT methods.

• Optimise platform performance to handle the extreme volumes generated by e-commerce campaigns

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• Position itself as the leader in omnichannel affiliate marketing, particularly on mobile

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• Sustain the effectiveness and monetisation of its affiliate programmes internationally

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• Guarantee continuous availability of the platform, whatever the region of the world