The European clothing industry, long weakened by offshoring to Asia, is now tending to move production back home. "Made in France" and "Made in Europe" are enjoying renewed interest.
To stay competitive, European SMEs are betting on high value-added production. But given their modest size (90% have fewer than 50 employees), they struggle to build solid sector connections and to access consumer analysis tools.
The European Union supports them through FBD BModel, a data portal for retail players (consumers, brands, manufacturers, researchers), to produce better, faster and more efficiently.